Prospecting on the near future regarding Gabriela Seres, we had a chat with our business director, Adrian Ștefănescu, who told us all about what is coming up for the glassware brand as it reaches new land at the end of this month. Partaking in a co-financed business mission by the European Union, the brand continues its operation to reach the Asian markets.
Find out all the information in this exclusive interview.
What does it mean for Gabriela Seres to take part in its second visit to Asia?
It means that we strongly believe in the Asian market and it’s potential. We perceive a strong opening towards European Design and feel that our products will be a good fit in the Korean market.
Is this a statement to consolidate the relations with the Asia market?
Of course. It comes as a move to further develop the Asian market and tap into its huge potential even more. As we have been present in the past in Lane Crawford stores in Hong Kong and are currently present in Japan through Atelier Junko, Korea seems like a logical step that we would like to address with the help of the EU Gateway program.
What will you showcase at this event?
We will showcase the highlights of our 2018 collection that was well received in Italy, at Salone del Mobile this year and at Ambiente, in Frankfurt. Alongside this we will present our top creations in Event Glassware where we will present our new detachable candelabra. Especially for this mission in Seoul we will bring with us brand new products for teaware and cake stands.
What’s the main focus while in South Korea?
Our main focus in South Korea is to bring our products to the market and better understand the local culture. Another objective is to find committed distribution partners that can consolidate our brand’s position on the local market. We hope to gain a greater sense of the upscale market for home decor and tea products.
New land reached by GS, can you make a statement on this?
The opportunity that arose with the EU Business Avenues program makes us enthusiastic. Our objectives are in a strong communion with the accessibility of our products worldwide. At the moment, we are present in over thirty countries like England, Australia and United States. After our latest visit in Singapore and the presence on the Japanese market, we look further to strengthen our relations with the Asian market and bring our products to new places.
What else can you tell us about Gabriela Seres plans for this year business-wise?
Gabriela Seres has already participated at Ambiente in Frankfurt, Salone del Mobile in Milano and now in Seoul. We expect this will be our last fair of the year. Going forward we will focus on developing new products, creating a brand new catalog for 2019. At the same time will be designing a new experience in showcasing our products.
You were selected from a number of other EU companies to partake in this business mission in Seoul. What can you tell us about this?
We were selected from hundreds of other EU companies for this co-financed business mission. While these missions are not something new (they have been happening for the last 15 years) this is the first time when the focus is on South Korea so the organizers are just as excited about this mission as we are. It is going to be held at a high-end venue, the Shilla Seoul Hotel, Dynasty Ballroom (2F), Booth No. C14.
We will be updating you live from Seoul on our social media pages in the upcoming week.